Adidas de Castro

Adidas de Castro
(cut-out paper – Silhouettes from the official Cuban newspaper). Each sheet has been independently glued to canvas before being cut.
60 x 70 cm

This piece simply depicts the cult of personality around Fidel Castro prevalent in the Cuban press. The representation empties all information and texts in order to expose the true diva of the Cuban revolution. In the last years of his life, already retired, Castro changed from his usual military clothing to sportswear from the German company Adidas. Why would a socialist leader do so much product placement for a capitalist consumer object?